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Why it is Good to Repeat Yourself

January 22nd, 2008 · No Comments

In the previous post I recommended that you should find your own stories or develop a unique take on the news. Basically implying that repeating was bad. Here’s the funny thing … repeating yourself can be good …

Now don’t get me wrong, I do not for a minute suggest that you simply drone on each and every day about the same old tired topic. Repeating themes or revisiting advice though can be very effective.

As Sonia says in the post comments, there are many bloggers like Seth Godin and Brian Clark who repeat themes.

You will have picked up themes here I am sure:

Use standout content to attract an audience
Content alone does not work
Focus on people
Long term trust is more valuable than short term profit
You get what you give
Etc

Repetition is a powerful teaching tactic. If you want to spread your ideas then you have to repeat yourself occasionally while targeting different reading and processing styles.

The key is to present the information in a new way, come from a different angle, use different styles, for you to explain a different aspect of a lesson and to bring the story alive in new ways.

Providing your audience doesn’t get bored (and if they do then you need to try harder), repeating yourself can be a good thing.